Sunday 8 January 2012

Marketing Strategies And Paradigms

Marketing Strategies And Paradigms, including: Business Model, Horizontal Integration, Vertical Integration, Product Bundling, Mass Customization, ... Strategies, Experience Curve Effects, Astore 

represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. This particular book is a collaboration focused on Marketing strategies and paradigms.

>>> http://astore.amazon.com/selfempoacad-20/detail/1243377690




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Our Global Neighborhood: The Report of the Commission on Global Governance

Coming to terms with the realities of our new global environment, an environment in which human relationships span the globe and interdendencies and interconnections are multiplying exponentially, will be the greatest challenge of the coming century. Our Global Neighborhood takes the first step in tackling the crucial issues standing in the way of the world community's progress on the eve of the twenty-first century. Its far-reaching recommendations stand as the most thorough attempt to ensure peace and progress around the world since the formation of the United Nations.
Conceived by the Commission on Global Governance, this vastly important book represents the collective thinking of twenty-eight eminent international figures from a variety of professional and public affairs backgrounds. Established in 1992 to analyze global changes in recent decades and to suggest ways in which the international community can better cooperate on global issues, the Commission works to capitalize on the myriad opportunities afforded the world community in the wake of the Cold War. Beginning with an analysis of the complex and contradictory effects of globalization and the end of the Cold War, this extensive report outlines the major transformations that have transpired over the last fifty years including the political, economic, military, technological, intellectual, and institutional changes that have so powerfully marked the second half of the twentieth century. In turn, it surveys the major problems, such as ethnic conflict, unemployment, environmental degradation, and extensive population growth, that have emerged from these transformations to confront world leaders.

In itself, the end of the Cold War has far from ended the world's problems. While the threat of nuclear superpower war has receded, the spread of nuclear capability and of biological and chemical weapons poses great dangers. Wars, between states and even more within states (such as the ongoing tragedy of both Yugoslavia and Rwanda), have continued to destroy lives. With this in mind, Our Global Neighborhood addresses the two principle norms that have guided relations among states, both before and after the Cold War: sovereignty and self-determination. It explains why these norms are still important and how they must be adapted to meet the new realities of the emerging global community. Discussing the importance of shared values in a time of transition, it identifies the values that the Commission believes most important, including justice, equity, tolerance, liberty, and nonviolence. And it goes on to call for a new global ethic based on a set of responsibilities and rights that would encourage cooperation and collaboration in a global neighborhood.
As the fiftieth anniversary of the United Nations approaches in 1995, the adequacy of our institutions of global governance and the need to strengthen them will increasingly claim the attention of world leaders and citizens alike. The debates prompted by this anniversary lend a poignant timeliness to Our Global Neighborhood as it makes recommendations for changes in international organizations--especially those that are part of the United Nations system--such as revitalizing the General Assembly and reforming the Security Council.

>>> http://astore.amazon.com/selfempoacad-20/detail/0198279973

Blindside: How to Anticipate Forcing Events and Wild Cards in Global Politics

A host of catastrophes, natural and otherwise, as well as some pleasant surprises like the sudden end of the cold war without a shot being fired have caught governments and societies unprepared many times in recent decades. September 11 is only the most obvious recent example among many unforeseen events that have changed, even redefined our lives. We have every reason to expect more such events in future. Several kinds of unanticipated scenarios particularly those of low probability and high impact have the potential to escalate into systemic crises. Even positive surprises can be major policy challenges. Anticipating and managing low-probability events is a critically important challenge to contemporary policymakers, who increasingly recognize that they lack the analytical tools to do so. Developing such tools is the focus of this insightful and perceptive volume, edited by renowned author Francis Fukuyama and sponsored by The American Interest magazine. Blindside is organized into four main sections. Thinking about Strategic Surprise addresses the psychological and institutional obstacles that prevent leaders from planning for low-probability tragedies and allocating the necessary resources to deal with them. The following two sections pinpoint the failures institutional as well as personal that allowed key historical events to take leaders by surprise, and examine the philosophies and methodologies of forecasting. In Pollyana vs. Cassandra, for example, James Kurth and Gregg Easterbrook debate the future state of the world going forward. Mitchell Waldrop explores why technology forecasting is so poor and why that is likely to remain the case. In the book's final section, What Could Be, internationally renowned authorities discuss low probability, high-impact contingencies in their area of expertise. For example, Scott Barrett looks at emerging infectious diseases, while Gal Luft and Anne Korin discuss energy security. How can we avoid being blindsided by unforeseen events? There is no easy or obvious answer. But it is essential that we understand the obstacles that prevent us first from seeing the future clearly and then from acting appropriately on our insights.

"Prediction is very hard," Yogi Berra supposedly remarked, "especially about the future." It's hard to argue with that, but even skeptics must admit that such events as the collapse of the Soviet Union, the East Asian economic crisis of the late 1990s or the terrorist attacks of September 11, 2001 came as a shock even to most experts. Yet, for all its difficulty, forecasting matters. No one, whether in government or business, wants to be blindsided by oil shocks, declining stocks, environmental crises, global pandemics, natural disasters or any of the other nasty surprises that chance sometimes delivers. Can anything be done, or must humanity merely watch the wheel of fortune spin, hoping for the best? According to this modest book, something can be done. Even when specific predictions are hard, if not impossible, leaders can "plan for surprise" by developing scenarios, boning up on history, overcoming cognitive biases and learning to think about the types of significant disruptions that could arise.
>>> http://astore.amazon.com/selfempoacad-20/detail/081572991X

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